NEPAL 1 is the first Nepali
language Satellite Channel being beamed from India. The transponder is
on Thaicom’s Asia beam. It is primarily targeted towards the cable homes
of the Nepalese community in North Bengal, Sikkim and North Eastern
States in India, the whole of Nepal, Burma, and Malaysia, right up to
Hong Kong. There are approx. four lakh cable homes in Nepal, out of a
total seven-lakh TV homes. NEPAL1 is positioned as an infotainment
Channel. We are also in the process of tying up the distribution in
Mumbai, Delhi, Kolkatta Bangalore and Hyderabad and where there is a
substantial Nepali population.
The existing Nepali media has been unable to take advantage of the
diverse Nepali diasporas, as they have largely focused in the primary
markets only. NEPAL 1 fills this void successfully by developing a
platform that is easily identifiable everywhere. The programming which
constitutes 90% Nepali and the rest in Hindi is packaged in such a way
that NEPAL 1 is poised to become the only medium that covers the whole
“Nepali World” on one platform.
Some programs on our channel are the most sought after e.g. Sagar’s
Ramayana dubbed in Nepali, News with a global Nepalese perspective e.g.
the role of Gorkha regiment in the Iraq war, Career and Health shows
giving contact details of the educational courses and hospitals
featured, Nepali soaps from top-notch Nepali directors, super-hit Hindi
Films and much-much more.
Eventually, NEPAL 1 is a consolidator of the Nepalese community in India
and Nepal as one Consumer Group for the advertisers to take advantage
of. The presence of your brands on the channel will not only give them
exposure in Nepal but also a good consumer market in the North-East and
parts of India.
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